Make something worth watching.
Short, practical lessons you can apply to your next video. Each one comes from the book and ends with a free tool to try it.
24fps vs 30fps vs 60fps, which frame rate should you use?
What 24, 25, 30, 60 and 120 frames per second look like, which to use for talking videos, tutorials, action and slow motion, how your country’s power supply affects it, and the shutter speed that goes with each.
Read the article ↗40 video content ideas for small businesses.
Forty short video ideas for small businesses, grouped by what each video is for (getting found, helping people decide, making it easy to buy, and keeping customers), plus how to plan them without turning every post into an ad.
50 video hook examples for TikTok, Reels and Shorts.
Fifty honest video hook examples you can adapt for TikTok, Instagram Reels and YouTube Shorts, grouped by type, with what to show in the first frame and how to make each one your own.
A cheap lighting setup for videos at home.
Three home lighting setups for YouTube and short videos, from free to a simple starter kit, where to put each light, what to buy first, and how to fix glare, dark shadows, mixed colors and flicker.
Am I shadowbanned? How to check on TikTok, Instagram and YouTube.
What a shadowban really is, how to check whether TikTok, Instagram or YouTube has limited your account, what actually reduces reach, and what to do if your views have dropped but nothing is flagged.
B-roll ideas for any video, even if you film alone.
What B-roll is, ten kinds of B-roll to plan for any topic, ideas for cooking, fitness, beauty, tech, home, business and product videos, and how to film it quickly on your own.
Can you use copyrighted music in your videos?
When you can and can’t use copyrighted music on YouTube, TikTok, Instagram and Facebook, the myths that get videos muted, and the safe ways to get music, including for business accounts.
Content pillars, explained with examples.
What content pillars are, how to choose three to five for your channel, worked examples for cooking, fitness, beauty, tech, small business and more, and how to turn each pillar into a repeatable format.
Do hashtags still work on TikTok, Instagram and YouTube?
What hashtags actually do now on TikTok, Instagram, YouTube and Facebook, how many to use, how to choose them, and what matters more for getting your videos found.
Do you have to label AI videos? The rules on each app.
When TikTok, YouTube, Instagram, Facebook and Pinterest require an AI label, what doesn't need one, how to add it, what happens if you don't, and what the EU's AI Act asks from August 2026.
How long should a TikTok, Reel or YouTube Short be?
The current length limits for TikTok, Instagram Reels, YouTube Shorts, Facebook and Pinterest, the length that actually works for your kind of video, and how to use your own retention data to find it.
How much to charge for UGC and sponsored videos.
How to work out a fair rate for UGC and sponsored videos. Price the work, price the reach, then add usage rights, exclusivity, rush and revisions. Includes the questions to ask before quoting and how to handle gifted-only offers.
How often should you post videos?
What the data says about posting frequency, how to pick a schedule you can keep for months, when to post, and how to batch your work so you never start from zero.
How to add captions to your videos.
Why captions matter, the difference between burned-in captions and caption files, how to add them on TikTok, Reels, Shorts and YouTube, and how to make them readable and accurate.
How to batch film a week of videos in one afternoon.
A step-by-step batch filming plan for creators and small businesses. Plan four or more videos, group shots by setup, follow a timed shoot, pack the night before, then batch the editing too.
How to be confident on camera.
Practical ways to feel and look more confident on camera, from where to look and how much energy to bring to filming in short takes, warming up and getting past the cringe of hearing your own voice.
How to film yourself alone, with just a phone.
A simple setup for filming yourself with no crew. Framing, starting the recording without lunging at the phone, getting good sound, filming in short takes, and getting B-roll on your own.
How to find your niche as a video creator.
Pick a first niche you can keep up for a year, check that real people want it, narrow it without trapping yourself and test it with a batch of videos instead of one.
How to get brand deals as a small creator.
How small creators land their first brand deals. Which brands to approach, a pitch that gets replies, how to spot fake offers, what to get in writing, and how to disclose every partnership properly.
How to get clean audio with just your phone.
Most bad video audio comes from a handful of fixable mistakes. Here’s how to record clear voice on a phone, cut echo and noise for free, and know when a mic is worth buying.
How to get views on YouTube Shorts, even with a new channel.
How the YouTube Shorts feed decides who sees your video, the number to watch in YouTube Studio, what makes a Short hold people, and how to turn Shorts views into subscribers, even from zero.
How to light a video with one window.
A window and a white piece of card can beat a cheap ring light. How to use window light for talking videos, food and products, fix shadows and mixed colors, and lock your exposure.
How to make a media kit as a small creator.
What to put in a creator media kit, which numbers brands actually care about, where to find them in your analytics, how to present a small audience well, and the mistakes that cost creators deals.
How to make a YouTube thumbnail people actually click.
What makes a YouTube thumbnail work, how to pair it with your title, the size and file rules, how to make one for free on your phone, and how to test which version wins.
How to post one video on every platform without copying it.
How to repurpose a video for TikTok, Reels, Shorts, YouTube, Facebook and Pinterest the right way. Clean exports, safe zones, music rights, and rebuilding instead of cropping.
How to read a retention graph.
What each shape of a video retention graph usually means, how to find the moment that lost people, and how to compare videos fairly so you fix the right thing.
How to remove background noise from a video.
How to clean up hum, hiss, fans and echo in your video’s audio with the tools you already have, why gentle settings sound better, a fair before-and-after test, and how to avoid the noise next time.
How to run a faceless channel, honestly.
Faceless video formats that work (hands-only, voiceover, screen recordings, text and animation), how to build trust without showing your face, where AI voices and visuals fit, and the rules that stop faceless channels earning money.
How to talk to the camera naturally (and not sound like you’re reading).
Practical techniques for sounding natural on camera, from writing for the ear and marking your script to the say-it-don’t-read-it drill, eyeline, pauses, filler words and teleprompter tips.
How to write a script for a short video.
A six-step process for scripting TikToks, Reels and Shorts. Start with a one-liner, pick a proven shape, plan the shots, and write the words last. Plus how many words fit in 15, 30 and 60 seconds.
The best phone camera settings for video.
The camera settings that make phone video look better on iPhone and Android, from resolution, frame rate and HDR to locking focus and exposure, zoom, stabilization and upload quality.
TikTok SEO: how to get your videos found in search.
How TikTok search works, how to find the phrases people actually type, and where to put keywords (what you say, on-screen text, caption) so your videos keep getting found for months.
TikTok, Reels and Shorts safe zones, in pixels.
Where TikTok, Instagram Reels, YouTube Shorts and Facebook put their buttons and captions on a 1080 × 1920 video, the shared safe area that works on all of them, and how to check your own frame.
Types of camera shots and angles, and when to use each.
The six shot sizes and five camera angles every video creator should know, what each one makes the viewer feel, and how to use them in vertical video for TikTok, Reels and Shorts.
What is a good retention rate on YouTube, TikTok and Reels?
Why there's no single good retention rate, how to judge yours against the right comparison (your own videos, the same length, the same traffic source), and which retention numbers matter most for each kind of video.
What makes a video go viral, and what you can actually control.
What actually makes a video take off on TikTok, Reels and Shorts, the parts you can control and the parts you can’t, why people share, and what to do if it happens to you.
Why are my TikTok views so low?
Low or dropping TikTok views usually come down to a few fixable causes. Here’s how to check your account first, find which stage is failing, and fix the right thing instead of guessing.
How to write better video hooks.
A simple process for writing video hooks that make people stop scrolling, with six ways to open, a five-point hook check and on-screen text that works on mute.
Why viewers swipe away.
Why video intros lose people in the first seconds, how to tell which part of your opening is failing, and seven fixes you can make before your next post.
Creating videos with AI.
How to make a finished AI video people want to watch. Plan the story first, choose AI shot by shot, generate against clear criteria, then check facts, rights and labels before you post.
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