Label it right, keep their trust.

Label: AI-generated or heavily edited content that shows realistic-looking people or scenes.

No label needed: Small edits like color correction or cropping; Generic text-to-speech narration.

How: Turn on “AI-generated content” in the post settings before you post, or add your own clear caption, sticker or watermark.

TikTok labels some content itself, like videos made with its AI effects or files carrying Content Credentials. Those labels can’t be removed. Unlabeled realistic AI content may be removed, restricted or labeled by TikTok.

Label: Anything that promotes a brand, product or service, including your own.

How: On the post screen, open “Content disclosure and ads” and turn on the commercial content setting. Pick “Your brand” or “Branded content.”

Viewers see: “Promotional content” for your own brand, “Paid partnership” for someone else’s.

TikTok says the label doesn’t change how it recommends your video, but commercial content that isn’t disclosed may not be shown in the For You feed.

Label: A real person seeming to say or do something they didn’t; Altered footage of a real event or place; A realistic scene that never happened.

No label needed: Clearly unrealistic or animated content; Beauty filters, color and lighting fixes; AI help with scripts, ideas, titles or captions.

How: Answer the altered or synthetic content question in YouTube Studio when you upload. You can usually change it later in the video’s details.

YouTube may add a label itself when it detects realistic AI content. Labels for content made with YouTube’s own AI tools stay on. Creators who repeatedly don’t disclose can face labels added for them, removed videos or suspension from the Partner Program.

Label: Paid product placements, sponsorships and endorsements.

How: In YouTube Studio, open the video’s details and tick “My video contains paid promotion like a product placement, sponsorship, or endorsement.”

Viewers see: A paid promotion message at the start of the video.

YouTube says the checkbox doesn’t replace your own legal duty to disclose. Videos marked this way are removed from YouTube Kids.

Label: Photorealistic video or realistic-sounding audio that was digitally created or altered.

No label needed: AI that only helped behind the scenes, like script ideas.

How: Turn on the AI label in the post’s settings before you share it.

Meta also adds an “AI info” label when it detects industry-standard signals that content was made or edited with AI. Meta says it may apply penalties if you don’t disclose, and may add a more prominent label to content with a high risk of misleading people.

Label: Content a brand paid you for, with money or anything else of value, including free products.

How: Use the paid partnership label (the branded content tool) and tag the brand, with their permission. Available to professional accounts.

Viewers see: “Paid partnership with [brand].” You can tag up to two brand partners.

Some sponsors, like gambling, crypto and pharmacies, need Meta’s approval first.

Label: Pins made or changed with AI.

How: Pinterest shows an “AI modified” label when the creator says the Pin was made or changed with AI, or when its systems detect it.

Pinterest reads AI metadata in the file and uses its own detection, even when there are no obvious markers. If a label is wrong, you can appeal through Pinterest support.

Label: Pins you’re paid or rewarded for by a brand.

How: Turn on “Add paid partnership label” in the Pin’s advanced settings and tag the brand, or write a clear #ad.

Viewers see: “Paid partnership.” The brand’s name appears once they approve the tag.

You can’t add the label after publishing. Forgot it? Make a new Pin.