Score your idea before you film it.
Eight quick questions about one video idea. Get its score, its weak spot and how to fix the idea, not just a number. Keep every idea in a ranked list, and let your friends pick between the best ones.
Add details (optional, sharpens the result)
- 01
Who is it for?
A video made for everyone feels made for no one.
- 02
What do they get out of it?
If the honest answer is “nothing, but I get views,” it’s not ready.
- 03
Is there anything they won’t expect?
Surprise grabs attention. Curiosity holds it.
- 04
Can you show it, not just say it?
People remember what they can see far better than what they’re told.
- 05
Why would they believe you?
The less people have to take your word for it, the more they believe you.
- 06
Would someone send it to a friend?
People share what made them feel something, or what would help someone they know.
Why would they send it? optional - 07
Can you make it well?
A finished okay idea teaches you more than an unmade perfect one.
- 08
Is it you?
The best ideas start from something only you have.
Your ideas
Add a list of ideas (paste one per line, score them later)
Ideas you save show up here, best first.
Made
Can’t choose? Let your friends.
Put 2 or 3 ideas head to head and send the link. Friends tap the video they’d watch and can say why. You see the votes and reasons; they don’t see your scores. Battles delete themselves after 7 days.
Your idea battles
The 8 questions
- Who is it for? A video made for everyone feels made for no one. (Chapter 3)
- What do they get out of it? If the honest answer is “nothing, but I get views,” it’s not ready. (Chapters 5 and 6)
- Is there anything they won’t expect? Surprise grabs attention. Curiosity holds it. (Chapter 7)
- Can you show it, not just say it? People remember what they can see far better than what they’re told. (Chapter 8)
- Why would they believe you? The less people have to take your word for it, the more they believe you. (Chapter 9)
- Would someone send it to a friend? People share what made them feel something, or what would help someone they know. (Chapter 5)
- Can you make it well? A finished okay idea teaches you more than an unmade perfect one. (Chapter 5)
- Is it you? The best ideas start from something only you have. (Chapter 4)
The first five are the idea test from Chapter 5 of Worth Watching: is it clearly for my viewer, do they get something real, would someone send it to a friend, can I make it well, and is it me. The other three come from the chapters that follow, on surprise, showing instead of telling, and proof. Each answer is worth 1 to 3 points, so every idea scores between 8 and 24.
Common questions
What makes a video idea good?
It’s clearly for someone, they get something real out of it, and you can show it rather than just talk about it. Surprise, proof and a reason to share it make it stronger. And it has to be something you can make well, and that sounds like you.
Can a score tell me if a video will do well?
No, and nothing honest can. The score helps you compare your own ideas and spot what’s missing before you spend a day filming. Your viewers decide the rest, which is why the idea battle exists.
What should I do with low-scoring ideas?
Keep them. Some get better with time, and a weak idea is often one angle away from a good one. Try the six angles in the result, then score it again.
Is my idea list saved anywhere?
Only on your device, in My Studio. If you start an idea battle, the ideas you put in it are stored for 7 days so your friends can vote, then deleted.
Part 2 of Worth Watching, “Ideas That Stick”, covers finding ideas, making one point, surprise, showing it, proof, and getting people to care.
Read the free sample →