Find your weakest step.

How it works

The book breaks every video into 15 steps, from knowing who it's for to keeping it sustainable. You don't have to be great at all of them, but one weak step drags down the rest: a great idea with bad sound loses people, and great editing can't save a boring idea.

Your answers point at symptoms, like where people leave or what comments say. Your numbers, if you add them, show what viewers actually did. The tool weighs both and names the step to fix first, plus a runner-up.

The 15 steps

1. Know: How attention works, who you’re talking to, why you’re talking (Chapters 1 to 4)
2. Find: An idea worth making (Chapter 5)
3. Sharpen: One clear, surprising, believable point (Chapters 6 to 11)
4. Hook: The opening that earns attention (Chapters 12 and 13)
5. Shape: A short story with a beginning, middle and end (Chapters 14 to 21)
6. Plan: Your shots, before you film (Chapters 22 and 23)
7. Shoot: Frame, stage, move, light, perform (Chapters 24 to 31)
8. Record: Clean sound (Chapters 32 to 36)
9. Design: Sound effects and music (Chapters 37 to 39)
10. Edit: Cut, pace, caption, color, end (Chapters 40 to 50)
11. Package: Caption, cover, title, keywords, AI answers (Chapter 57)
12. Post: A steady rhythm on the right platforms and screens (Chapters 58, 68 and 70)
13. Learn: Read the numbers, test fairly, diagnose (Chapters 59 to 61)
14. Grow: Spikes, community, collaborations, results, money, selling, long videos (Chapters 62 to 69)
15. Last: Stay honest, legal, secure, organized and sane (Chapters 71 to 77)

Common questions

Why are my videos not getting views?

Usually one step in the process is weaker than the rest: an opening that doesn’t give people a reason to stay, a middle that drags, sound people can’t hear, or covers that don’t say what the video is. This tool finds which one is most likely for you, from your answers and your own numbers.

Does it use industry benchmarks?

No. Benchmarks change by niche, platform and month, and most published ones aren’t reliable. The tool only reads your own answers and your own numbers. The one rule of thumb it uses is plain: if more than half your viewers leave in the first seconds, that’s most of them.

Is my data saved anywhere?

Only on your device, in My Studio. Nothing you type is sent to a server. Clear it anytime from My Studio.

How often should I run it?

After you’ve tried the 7-day plan and posted a few more videos, usually about two weeks later. Add your new numbers and it shows what changed.