Food and drink
← References Reference · Live from YouTube
What’s getting views in your niche.
The most-viewed new short videos on YouTube this week, in 62 niches. See which hooks and formats are working, and whether small channels are breaking through.
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Food and drink
Budget meal prep
Food and drink
Baking
Food and drink
Sourdough
Food and drink
Vegan cooking
Food and drink
Coffee at home
Food and drink
Air fryer
Fitness and health
Home workouts
Fitness and health
Running
Fitness and health
Yoga and stretching
Fitness and health
Strength training
Fitness and health
Healthy eating
Fitness and health
Sleep and habits
Home and DIY
Cleaning
Home and DIY
Home organizing
Home and DIY
DIY home repair
Home and DIY
Woodworking
Home and DIY
Gardening
Home and DIY
Houseplants
Home and DIY
Room makeovers
Money and work
Personal finance
Money and work
Budgeting
Money and work
Small business
Money and work
Side income
Money and work
Careers and interviews
Money and work
Productivity
Learning
Study tips
Learning
Language learning
Learning
Science explained
Learning
History
Learning
Space
Learning
Books
Making and art
Drawing
Making and art
Painting
Making and art
Crochet and knitting
Making and art
Sewing
Making and art
Pottery
Making and art
Guitar
Making and art
Piano
Making and art
Photography
Tech
Video editing
Tech
AI tools
Tech
Phone tips
Tech
Excel and spreadsheets
Tech
Coding
Tech
PC building
Style and beauty
Skincare
Style and beauty
Makeup
Style and beauty
Hair
Style and beauty
Outfit ideas
Style and beauty
Sneakers
Pets and outdoors
Dog training
Pets and outdoors
Cats
Pets and outdoors
Aquariums
Pets and outdoors
Camping
Pets and outdoors
Fishing
Pets and outdoors
Budget travel
Sports and games
Chess
Sports and games
Golf
Sports and games
Basketball training
Sports and games
Soccer skills
Sports and games
Board games
No niche matches that. Try a broader word, or suggest a niche.
How to use it
- Star your niche and one or two next to it.
- Open the top three and watch only the first three seconds. Write down what you see and hear first.
- Spot the pattern: the format, the length, the kind of hook. That’s what this audience responds to right now.
- Make your version with your angle, then check it in the Hook Checker and the Idea Scorer.
Videos, titles and numbers come from YouTube through the YouTube Data API: the most-viewed videos of 3 minutes or less uploaded in the past 7 days, for a US English-language search. Each niche is refreshed weekly and the data is deleted after 30 days. YouTube content is subject to the YouTube Terms of Service; see also Google’s Privacy Policy and ours.
What this shows, and what it doesn’t
It shows what’s getting watched in a niche right now, on YouTube, for people searching in English in the US. That’s a strong hint about what the audience responds to: openings, formats, lengths and topics.
It doesn’t show how a video would do for you, or what works on TikTok or Instagram. And a list of hits hides every similar video that flopped, so look for patterns across several videos, not one lucky one.
Common questions
Where do the numbers come from?
From YouTube itself, through the YouTube Data API. For each niche we search for the most-viewed short videos uploaded in the past week (US, English) and show YouTube’s view and subscriber counts. Nothing is estimated.
Why only YouTube?
TikTok and Instagram don’t offer public data for this. For TikTok, its free Creative Center shows trending hashtags, songs and creators.
What does “small channel” mean?
A channel with fewer than 10,000 subscribers. When small channels show up near the top, it’s a sign newcomers can still get seen in that niche.
Should I copy these videos?
No. Study them: the first frame, the first line, the length, the format. Then make your own version for your viewer, with your angle.
Go deeper
Chapters 3 and 5 of Worth Watching cover finding your viewer and ideas worth making, and Chapter 13 covers why copying what’s hot stops working.
Read the free sample →