It makes frames feel balanced and leaves room for text and movement.
Eyes on the top third line, with space on the side you’re facing.
Following it so strictly that the subject ends up under the app’s buttons or captions.
How to use it
Turn on the grid in your camera settings and use it as a guide, not a law. Centered framing works well for direct talking-to-camera videos, and symmetrical shots can look striking. In vertical video, also check the platform’s safe zone: the bottom and right side are covered by captions and buttons, so keep faces and key text in the upper middle.